The choice of registering for a word or combination trademark is usually depends on your business goals. Both types of trademarks have pros and cons, and your choice will depend on your branding strategy and the products or services you offer.
A word mark is a brand that consists solely of words or letters, and without any design or logo. It is also known as a standard character trademark. A word mark provides broader protection and it prevents others from using the same word or any similar-sounding words in connection with products or services.
A combination trademark, on the other hand, is a trademark that contains both a word element and a design or logo element. This type of trademark is more visually appealing and is easier for consumers to recognize it and distinguish it from the products or services of another. However, a combination trademark does not provide flexibility because it must be used exactly as registered. If you intend to use the trademark in a flexible way, it is advisable to register the word mark and logo mark separately.